Producers are spending tens of hundreds of thousands of bucks investing in the metaverse.
Gucci, Nike, Burberry and Walmart are only a pair of of the companies shopping for up digital land as a mode to promote their merchandise.
Virtually $2bn has been spent in the previous year on metaverse precise estate, in step with analysts.
However it completely’s no longer merely immense corporations turning to virtual truth: some artists and smaller companies deem this current know-how is the long flee of retail, and are making merchandise that might maybe maybe most realistic seemingly be equipped interior the metaverse.
This movie is from Click – the BBC’s weekly know-how show.
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